The art of storytelling helps businesses communicate clearly and convincingly on various levels. Storytelling provides valuable tools for both internal and external communication. It allows you to explain and establish your brand with customers, partners, investors, employees and other audiences.
This workshop will teach you the makings of a good story. Learn how to apply storytelling techniques to convincingly communicate in any business context. Together, we will define the right heroes and establish strategies for telling the best stories.
Johannes is a brand builder, free journalist and a startup programme developer. He has a background in national and international journalism along with extensive experience in brand building and story development. He consults marketing agencies, SMEs, corporates, startups and accelerators on brand and communication issues. Holding a degree in language and media, he also works as a trainer for brand building and story development.
After obtaining her degrees in business and interior architecture, Magdalena worked in the startup scene before founding I.E.C.T. – Hermann Hauser in 2016 together with Josef, Johannes and Hermann Hauser. I.E.C.T. specializes in international startups and smart money. In February 2018 Magdalena became manager of I.E.C.T. and authorized representative of Hermann Hauser’s central European investment vehicle. Magdalena also works as a mentor and coach for various programmes.
Workshop fee: €180,00 - includes coffee, snacks and workshop materials.